Marketing research follows a scientific process and adheres to the tenets of scientific research. a) Elaborate four principles of scientific research and explain how each of them is addressed in applied marketing research ( b) Explain the importance problem definition in a market potential research .

Marketing research follows a scientific process and adheres to the tenets of scientific research. a) Elaborate four principles of scientific research and explain how each of them is addressed in applied marketing research ( b) Explain the importance problem definition in a market potential research .

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.6: Classifying Data As Primary Or Secondary

Problem 1LO

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