Uno motorcycle Company Strategy. Which one of the 4 international Strategies should your company employ in each of its internationalization phases? Explain and support your answer
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Uno motorcycle Company Strategy. Which one of the 4 international Strategies should your company employ in each of its internationalization phases? Explain and support your answer
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- Language barriers, translation problems, and cultural differences have generated numerous headaches for international marketing managers. True or false? Explain with an example?Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.
- Describe 2 advantages and 2 disadvantages of standardized international marketing strategy.Identify examples of companies using each of the three international strategies. Which company do you think is best positioned to compete in international markets? Identify the challenges Fitbit need to overcome affecting their implementation of international strategyInternational marketing is more complex than domestic marketing. Provide three reasons why that is the case and support your answers with examples.
- International Marketing is best defined by the following statement (choose the most accurate answer) Question 20 options: a) The act of marketing across borders. b) Marketing between countries and within each country. c) Identifying, understanding and satisfying global customer needs better than the competition. d) Coordinating marketing activities e) It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors. f) All of the aboveSummarize by identifying 5 lessons you have learned about international marketing from Netflix’s experience.International Marketing can be difficult due to:a.) Exploring different cultures & valuesb.) High costs & low profitsc.) Clashing channel intermediariesd.) Complex supply chain mechanisms
- Explain how Ford Motor company would utilize one of the four ways to do business within the international market space (four ways: no foreign marketing, foreign marketing, international marketing, and global marketing)How can a company effectively manage its international marketing efforts, and what are some key challenges that it may face in this context?Explore two possibilities a company can enter a foreign market such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?