Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?
Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 3DYMP
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Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress.
- Do you think it is ethical to portray beauty as the only outcome of cosmetic products?
What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?
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