Last year's Easter campaign produced these results: 28% of the target audience was exposed 1 time; 21% of the target audience was exposed 2 times; 15% of the target audience was exposed 3 times; 12% of the target audience was exposed 4 times; and no one was exposed more than 4 times. Calculate total GROSS RATING POINTS for the Blue Bunny Easter campaign.
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Last year's Easter campaign produced these results: 28% of the target audience was exposed 1 time; 21% of the target audience was exposed 2 times; 15% of the target audience was exposed 3 times; 12% of the target audience was exposed 4 times; and no one was exposed more than 4 times. Calculate total GROSS RATING POINTS for the Blue Bunny Easter campaign.
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