LApply the decision-making model with its sequential logical steps to this case stating the details of each step in a clear form Accurate, scientific and practical, as in ?the ideal case of theoretical decision-making, as well as in reality
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- Chapter 14 discusses the types of consumer decisions.a. Which type(s) of decision making would purchasing a sandwich from a quick service restaurant(QSR) be?b. Which type of decision making are marketersat Wawa hoping that the mobile app willencourage consumers purchasing a sandwichfrom a QSR to be?c. Assume that purchasing a sandwich from a QSRis categorized as nominal decision making in agiven situation. Which of the two categories ofthis type of decision making is purchasing a sandwich from a QSR most likely to be? Why?A decision-making tool that involves weighing the pros and cons of different options is called a _______ analysis. Question 2 options: cost-benefit analysis goals qualitative profit-benefit35 *:A criticism of the rational choice model of decision making is-17 Ajthat it is never followed in practice. O B)that it is too complex for people in organisations to understand. C)the assumption that decision makers have unlimited resources to search for and process information. Djall of the above O
- CHOOSE THE BEST ANSWER 17- Since the world is constantly changing, and new circumstances or trends can dramatically affect how you do business, it is therefore advisable for marketers to do: Group of answer choices myopic planning long-term planning only contingency planning static marketing plans 14- Which implementation approach does the book say is more advantageous because it moves some decision-making authority closer to the frontline people in the company? Group of answer choices Implementation through Change Implementation by Command Implementation through Consensus Implementation by AuthorityCONSUMER DECISION MAKING PROCESS 1. Need Recognition 2. Search for Information 3. Evaluation of Alternatives4. Purchase Decision5. Post-Purchase Evaluation a. Describe the process that you followed when making the purchase. b. Relate your own decision-making process to the five-phase decision-making process as outlined in the textbook: i. Need recognition; ii. Search for information; iii. Evaluation; iv. Purchase decision; and v. Post-purchase evaluation.• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner.• Rajah is market leader in curry powders with dominant market share.• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential 1. We distinguish between three types of decision making; real and impulse and habitual decision making. Identify the type of decision Rajah would fall into and substantiate your answer.
- 3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?1.Which of the following most accurately describes the adaptive-expectations hypothesis? A.The national debt owed to domestic and foreign investors does not include bonds held by agencies of the federal government or the Federal Reserve. B.Economic decision-makers weigh all available evidence when they form their expectations about future economic events. C.Economic decision-makers base their future expectations on actual outcomes observed during recent periods. D.The indebtedness of the federal government reflects the cumulative impact of budget deficits and surpluses. 2.The index of leading economic indicators is an index composed of economic variables that tend to turn( up or down) prior to the beginning of a recession and turn (up/or down) prior to the beginning of a business expansion. 3.Are the implications of the rational and adaptive expectations hypotheses different in the short-run? A.No, because under both theories people will begin to anticipate…Determine the two best decision alternatives by a pessimistic decision maker. Decision dl d2 d3 d4 d2 and d4 Od1 and d4 Od1 and d2 d3 and d4 States of Nature $1 320 280 d1 and d3 170 450 $2 425 -160 100 220 83 -150 160 325 -175
- 05) what do you understand by rational decision making? How and what accepts will and should be used while reaching a decision? Part II) What is bounded reality decision? Why is bounded reality important and how can it be used to achieve a good result in achieving a rationally bounded reality? Part III) what are rational decision making steps understood by you explain all 7 in your own words? ch f10 Inum Ik $ 8 ( % & 3 ( 4 6 7 8 E R 6 P |困Are these Dogs, Stars, Question mark or Cash Cows? Why? BNSF Duracell Fruit of the Loom Garan Incorporated Justin Brands Richline Group See's Candies Ben Bridge Jeweler Berkshire Hathaway Energy Company Nebraska Furniture Mart Lubrizol Corporation BoatU.S. Marmon Holdings, Inc. Borsheims Fine Jewelry McLane Company Brooks MedPro Group Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.O HELP CENTER Incorrect Question 7 0/ 5 pts What is the major disadvantage to the expected value criterion in a decision trec? creating a correct decision tree modeling the decision process none of the other choices Expected values work best for a decision made many times. designing experiments to get posterior probabilities 5/5 pts Question 8 Which type of decision making is exemplified by the use of a decision tree with an expected-value criterion? none of the other choices decision making under certairty decision making under risk decislon making under uncertainty 0/5 pts incorrect Question 9