It divides the market on the basis of knowledge, attitudes, and behaviors relative to the product being sold. 2. SEGMENTS who are motivated by a need for NOVELTY and a need to be DIFFERENT. 3. In social marketing, these benefits come in the form of pledge, recognition, and/or appreciation acknowledging the adoption of a desired behavior.
It divides the market on the basis of knowledge, attitudes, and behaviors relative to the product being sold. 2. SEGMENTS who are motivated by a need for NOVELTY and a need to be DIFFERENT. 3. In social marketing, these benefits come in the form of pledge, recognition, and/or appreciation acknowledging the adoption of a desired behavior.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. It divides the market on the basis of knowledge, attitudes, and behaviors relative to the product being sold.
2. SEGMENTS who are motivated by a need for NOVELTY and a need to be DIFFERENT.
3. In social marketing, these benefits come in the form of pledge, recognition, and/or appreciation acknowledging the adoption of a desired behavior.
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