Is ESG a current trend or fad? Will ESG survive when held to a Milton Friedman standard that suggests the purpose of a corporation is for the benefit of its shareholders? Or, stated another way, should ESG be the responsibility of corporations or should governments set standards to which corporation must adhere? Can ESG survive without agreed standards? Why or why not?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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Is ESG a current trend or fad? Will ESG survive when held to a Milton Friedman standard that suggests the purpose of a corporation is for the benefit of its shareholders? Or, stated another way, should ESG be the responsibility of corporations or should governments set standards to which corporation must adhere? Can ESG survive without agreed standards? Why or why not?

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