involvement in corporate pandemic preparedness by Michael Evangelides, principal at Deloitte Consulting LLP, most top executives and boards of directors are not engaged in the influenza pandemic planning process and won't give it equal billing to other potential disruptions until at least one of the following occurs: Media attention to pandemic influenza increases. Legislation or regulation emerges, requiring a high level of preparedness. Shareholders and investors demand a high level of preparedness.
involvement in corporate pandemic preparedness by Michael Evangelides, principal at Deloitte Consulting LLP, most top executives and boards of directors are not engaged in the influenza pandemic planning process and won't give it equal billing to other potential disruptions until at least one of the following occurs: Media attention to pandemic influenza increases. Legislation or regulation emerges, requiring a high level of preparedness. Shareholders and investors demand a high level of preparedness.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A recent report on executive awareness of and involvement in corporate pandemic preparedness by Michael Evangelides, principal at Deloitte Consulting LLP, most top executives and boards of directors are not engaged in the influenza pandemic planning process and won't give it equal billing to other potential disruptions until at least one of the following occurs:
- Media attention to pandemic influenza increases.
- Legislation or regulation emerges, requiring a high level of preparedness.
- Shareholders and investors demand a high level of preparedness.
- The financial impact of a pandemic on the corporation becomes evident.
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