INTRODUCTION TO THE ASSIGNMENTThis assignment consists of ONE research-based question.Your organisation wants to keep up with global marketing trends and is looking at revising their marketing strategy. Theyhave asked you to conduct research on the impact that digital marketing can have on an organisation. Compile a researchproposal for the research project you would like to undertake.

Research is the most important activity for any company which helps it to understand the changing…

Answered: INTRODUCTION TO THE ASSIGNMENT • This…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Qualitative research is a type of study carried out with a qualitative approach to understand the exploratory reasons and to assay how and why a specific program or phenomenon operates in the way it is working. A researcher can access numerous qualitative data collection methods that they feel are relevant. a) Propose the appropriate data collection methods.
You are requested to select a sales organization which needs an Online Shopping app for Ecommerce Store to improve the business operations and promote sales. You need to conduct a research through the Internet and the available online resources for an Online Shopping you have selected. Plan your Research in such a way to examine the issues faced by organization in currently available information system and explore the other types of information systems which can be incorporated to enhance the existing system. After conducting the research prepare the following: 1. а. Write a short description of the chosen online Shopping/department and the information system currently used. b. List the business drivers of the information system based on the current system.
Reflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?
Write a research proposal for the below topic. The research proposal should include a "The impacts of social media on education in public school in Jamaica".
Identify three major groups of people involved in the research process, and then give an example of an unethical behavior sometimes practiced by each group.
Discuss the purpose of the IRB and why it is important for all researchers to be well versed in the requirements and stipulations related to conducting research.
Can You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…
Write a research proposal: Research has to be written as Qualitative method or Quantitative method or mixed method. State the research title: The Impact of Logistics and Supply Chain Management on Business Performance. Discuss the background to your research proposal. State the research problem/issue. Discuss the objectives of the research study if qualitative OR state the research hypotheses if quantitative. Motivate the relevance of your research proposal to your field of study. State the research question. Explain your theoretical approach. Discussion of previous literature and application to your research topic. Conceptualisation of concepts, constructs and/or terminology. Discuss the research paradigm and design. Discussion of units of analysis, target and accessible population, and population parameters/characteristics. Discuss probability or non-probability sampling, sampling method and sample size. Explain the data collection method. Questionnaire to be developed…
2) How do ideas for market research arise? First of all, someone has to know something about the capabilities of market research before they can think of it as a possible solution. Most people know something about market research in a general sense. They know it can be used to find out how many people do something or think something. But do they fully appreciate that it can be used to work out how much people are prepared to pay for each feature of a product? Do they know that you can work out the importance of issues that influence customer satisfaction without asking the customer how important each issue is? If you don’t know what something can do, it is fully understandable that it may not come to mind. Explain the structure of a well-defined marketing research problem, including the broad statement and the specific components.
What suggestions would you give to others about implementing an action research process in order to address an organizational problem? Provide specific suggestions along with links to relevant resources.
The research process is a well-structured methodology that aids the manager to make an educated business decision. The most important element of this process is the source of data used. The better the data, the better the result. Data must come from a sample that is random and large enough. What are the six stages in a research process? Which stage is the most difficult to complete? Why? Which stage is the most important? Why? How important is it to have accurate data? Justify answers using examples and reasoning.
Discuss the pros and cons of completing a stakeholder analysis. In your discussion, explain why stakeholder analysis is an important step in the action research process and what could happen if this step is eliminated or completed insufficiently.

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