i)  What is the nature of the relationship between advertising expenditure and membership?  Explain. ii)  Forecast 2024 membership using an alternative method. Clearly explainin the limitations of your selected method.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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MovieFlix - Advertising and Subscriptions

Year  Advertising Expenditure
      $ 000
  Membership Subscriptions
2013                    51 62
2014                    58 68
2015                    62 66
2016                    65 66
2017                    68 67
2018                    76 72
2019                    77 73
2020                    78 72
2021                    78 78
2022                    84 73
2023                    85 76

                           

(i)  What is the nature of the relationship between advertising expenditure and membership?  Explain.

ii)  Forecast 2024 membership using an alternative method. Clearly explainin the limitations of your selected method. 

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In step 4, for point number 3 that reads "Substitute the value of the independent variable into the regression equation. The regression equation is as follows: 

The equation is missing. Can this please be provided so that I can have a clear understanding

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How was the correlation in Step 2 calculated?

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