In order to reach a new target market, Old Spice has changed its products' package design, reformulated the scent of its products, arranged to have its products carried at hair salons at a higher mark-up, and begun running new ads almed at women. What has been changed?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 13DRQ
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O
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O
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perceptual value
product line
niche market
marketing mix
product utility
Transcribed Image Text:O O O O O perceptual value product line niche market marketing mix product utility
In order to reach a new target market, Old Spice has changed its products' package design, reformulated the scent of its products,
arranged to have its products carried at hair salons at a higher mark-up, and begun running new ads aimed at women. What has
been changed?
Transcribed Image Text:In order to reach a new target market, Old Spice has changed its products' package design, reformulated the scent of its products, arranged to have its products carried at hair salons at a higher mark-up, and begun running new ads aimed at women. What has been changed?
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