Identify one product that attracted you to purchase and another that didn’t. Discuss the reasons.
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Identify one product that attracted you to purchase and another that didn’t. Discuss the reasons.
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- In personal selling, costs of promoting a product or service can be controlled by: Question 12 options: a) promoting undifferentiated sales messages toward prospective consumers. b) adjusting the size of the sales force in one-person increments. c) purchasing advertising and sales promotions in large amounts. d) promoting a product to both qualified and nonqualified prospects.Very simple answer needed, No word limitations. Question : Define attitudes and explain the three dimensions of an attitudes. Explain the relationship between consumers' attitudes and the brand they purchase.Please answer for (b) part at the attached question.
- Please Answer for attached questions. Thank youVery simple answer needed and no word limitations. Question 2) The Brompton brand of folding bike is very successful. However there is a newly establish brand called CHEDECH. How would the bike buyers who are interested in cycling respond to this new choice of an almost lookalike folding bike.Q.No.3. The marketing mix (the four Ps) represents a set of stimuli that are planned and created by the company. What marketing stimuli do you remember from your last week? Why do you think you selected these stimuli to perceive and remember?
- v Question Completion Status: A Moving to the next question prevents changes to this answer. Question 1 social factors that influence consumer buyer behavior. a. Culture, subculture, and social class O b. Motivation, perception, learning, beliefs, and attitudes c. Age and lifecycle stage and lifestyle d. Small groups, social networks, family, social roles, and statusOne of the general characteristics of a small business is that it typically sells fewer products a) to a larger customer base b) to fewer market segments c) to foreign companies d) at lower costs to government agencies Question 9 is a term used to represent the effort of companies to create customer lifetime value while seeking long-term profitability and other goals. a) Customer loyalty b) Relationship marketing c) Customer satisfaction d) Sales concept Question 10 A product is called a good if a) It is predominantly tangible b) Its price is below the market standards c) It has been standardized d) It is sold directly to the end consumersWhich of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers? Question 14 options: Marketing concept Sales orientation Customer relationship marketing Customer relationship management Marketing orientation
- QUESTION 64 Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience QUESTION 67 Marketing should guide the firm’s mission by making sure the organization is focused offering value to a. its existing and potential future customers. b. its next generation of customers. c. its current customers. d. its best customers.Question 23 Marketing stimuli consist of the four Ps. Which is NOT one of these? Not yet answered Select one: Marked out of a. promotion 1.00 P Flag question O b. product O c. politics O d. priceQuestion 28 For marketers, a major advantage of radio advertising is: O It is largely national in scope O It is a good fit for most advertising situations O It is a very segmented medium O None of the above