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- Background: XYZ Company, a tech startup, was gearing up to launch its innovative product in the market. The product aimed to revolutionize the way people interact with technology. The company decided to invest in a comprehensive advertising campaign to create awareness and generate excitement around the product. Planning Phase: The planning phase involved extensive market research to understand the target audience, competitors, and market trends. XYZ Company identified key features and benefits of their product, which formed the basis of their advertising strategy. They also set specific goals, including brand awareness, product adoption, and market share increase. Advertising Strategy: XYZ Company opted for a multi-channel advertising approach, combining online and offline channels to reach a broader audience. The plan included social media ads, targeted online banners, influencer partnerships, and traditional print media. The company allocated budget strategically to…ahmed's interest was crick. when he finished university, he wanted to work in a management job. he wanted to do his research project on some aspect of general management and social sciences, preferably for a sports goods manufacturer but had no research idea. he asked five friends, all taking business education degrees, to help him brainstorm the problem. you are requested to use the following problem-solving techniques to generate and refine the research idea in this business scenario. a) the technique of brainstorming b) the Delphi technique9The human resource, finance and marketing managers at XYZ Ltd, a manufacturing plant are generally at a conflict because they have their own objectives. Usually each manager in the firm thinks that only he/she is qualified enough to evaluate, judge and decide on any matter, according to their professional criteria. They have arguments on every little decision where they always try to ignore each other suggestion. Continue arguments among the managers leads to job conflict, no proper planning, extra cost, high attrition rate and grievance in the organization. Top level management was fractured and frustrated because it the situation continues then organization will not able to sustain for longer duration in the market. There was gossip and “pot stirring” among the staff. The CEOs management style was not helping the organization function smoothly. Key staff were thinking about quitting. Meetings revealed the source of the fracture: unmet expectations, perceived lack of personal…
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