How does international law impact cross-border business operations and what management strategies can be employed to ensure compliance and mitigate legal risks?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
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How does international law impact cross-border business operations and what management strategies can be employed to ensure compliance and mitigate legal risks?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing