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How does BMW segment its consumers? What does BMW do well to market to each segment group?
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- Explain how market segmentation makes it possible for car manufacturers to sell everything from a $30,000 Kia to a $183,000 Porsche. They are both vehicles and offer the same benefit of transportation, so how can they offer such different price points?What were the objectives and purpose of the IMC? · How do marketers and leaders combine all the main ideas and efforts into a coherent IMC? · Is the IMC an effective when marketing to the average consumers?In 500 words or more Why is it possible for two competitors in the same industry to segment a market differently? Do McDonald's and Burger King pursue the same target market? 1. What are the key differences between the customers McDonald's has identified as possible targets? 2. What are the pros and cons of targeting each group? 3. Does it make more sense to think about targeting the retailers (e.g. Target, Walmart, Gas Station, etc.) or individual consumers? Explain your answer.