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Solved in 3 steps
- How do companies identify and analyze their target market during the marketing process?How does the marketing process create value for customers and the company?Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.
- Why do companies use market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy?Can a business or company make a marketing strategy without making marketing tactics?Identify the key elements of a customer value-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.