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- Pick three brand names that utilize a morphemicapproach and three that utilize a phonemic approach.Are the morphemes and phonemes consistent withthe overall positioning of these brands?O All options An product like Head and Shoulders calls for offering a product virtually unchanged. O Invented O Extended O Licensed Adapted Prior to 2004, Nokia launched different cell phone products in different countries at different times. Nokia also used several advertising images9. what do you call this marketing terminology that refers to the image a brand occupies in the consumer's mind? a. product positioning b. development positioning c. product development d. market penetration
- Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the market place.Create a differentiation strategy to promote your product and create a competitive advantage.A brand’s position in the market is based on value claims as perceived by Select one: a. Competitors b. Suppliers c. Market conditions d. Consumers e. InvestorsWhich two elements of product positioning typically stand out in the consumer's mind? A) Customer perceptions of the product and the product's standing relative to the competition B) Customer perceptions of the product and the price of the product C) The price of the product and the quality of the product D) The packaging of the product and the product's standing relative to the competition
- . Do you belong to a brand community? If so,describe the benefits you derive from this groupand how it affects your consumption.assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageTo what degree is there an overlap between universal description, discovery, and integration (UDDI)? .
- what is he coca cola Positioning on your own words ( without explin the meang of Positioning start deeply with coca cola Positioning)1) Brand element for category extension and line is Select one: a. likability b. Transferability C. Adaptability d. protectability 2) ................lies in the minds of the consumers and what they have experienced and learned about the brand overtime. Select one: a. Brand Association b. Brand Audit c. None of these d. Brand AwarenessDevelop an online brand personality for the international fragrance designer Jo Malone of London for their latest fragrance; Jo Malone London Lime Basil & Mandarin Cologne (refer to pic). Justify how the brand’s online personality will be relevant and effective for Chanel to increase their market share in Asia.