given the opportunity, in which of the firms would you invest based on the result of your analysis of both companies and the comparison with the industry? If you would not invest, explain your reasons according to the results obtained.

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter3: Evaluation Of Financial Performance
Section: Chapter Questions
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If given the opportunity, in which of the firms would you invest based on the result of your analysis of both companies and the comparison with the industry? If you would not invest, explain your reasons according to the results obtained.

Company Name:

 

Year 2018

Chemicals and Allied Products Industry Ratios

 …………..

Solvency or Debt Ratios

Merck

J&J

2018

Debt ratio

 0.67

 0.61

0.47

Debt-to-equity ratio

 0.93

 0.51

0.38

Interest coverage ratio

 12.27

 18.91

-9.43

Liquidity Ratios

 

 

 

Current ratio

 1.17

  1.47

3.47

Quick ratio

 0.92

  1.16

2.12

Cash ratio

 0.40

  0.63

2.24

Profitability Ratios

 

 

 

Profit margin

 14.64%

  18.75%

-93.4%

ROE (Return on equity), after tax

 23.03%

  25.60%

-248.5

ROA (Return on assets)

 7.49%

  10.00%

-146.5

Gross margin

 68.06%

  66.79%

55.3%

Operating margin (Return on sales)

 19.62%

  24.27%

-42.9%

Activity or Efficiency Ratios

 

 

 

Asset turnover

 0.51

  0.53

1.08

Receivables turnover (days)

 61.02

  63

16

Inventory turnover (days)

 146.98

  129

36

Price Ratios

 

 

 

Dividend Payout Ratio

 0.84

  0.62

0.15

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