Answered: Given: Shop‐n‐Go is seeking the…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question

Given:

Shop‐n‐Go is seeking the optimal site for their new premium strip mall in Suburbanville, CA. There are four locations under consideration (Sites 1 through 4). The company’s operations manager and his facility location team have identified seven primary location factors that should be considered when choosing the optimal location. Each factor was assigned a weight from 1 – lowest to 10 – highest. Each site under consideration was rated from 1 – poor to 10 – great based on each factor. Use the factor‐ rating method and the criteria specified below to rank each site from best to worst based on the factors identified.

a) Rank the sites from best to worst based on all seven factors.
b) Rank the sites from best to worst if the operating costs are not factored into the evaluation.

Neighborhood Operating
Costs
Labor
Parking
Facilities
Product
Proximity to
Customers
Site
Access to
Highway
4
Availability
9.
Display Area
1
10
2
6
10
6
6
3
7
6
7
7
9
7
9
5
3
Factor
9.
5
7
10
Weight
00
6.
00

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