Farmless Meat is an emerging food tech startup in Singapore that uses proprietary technologies to create lab grown meat. It has started selling commercially, although the cost of the meat is still higher than conventional farm meat. Generally, lab grown meat does not have shape, so it is usually used in meat patties for burgers or in minced form for cooking. Its meat products also have to go through regulatory approval before being allowed for sale to consumers. Farmless Meat is preparing to grow in its local market and also to expand into the region. HOW THE BURGERS ARE GROWN Tissue is taken from cow Stem cells are extracted 2 from the tissue 900 00% Stem cells are then 3 grown into muscle fibres in the lab in six weeks 420,000 muscle fibres are then coloured, minced, mixed with fats and shaped into burgers a) List and explain two (2) supply chain advantages of Farmless Meat compared to conventional farming. Do not repeat the points given above in the first paragraph. b) List and explain two (2) supply chain challenges that Farmless Meat might face in entering regional markets. Do not repeat the points given above in the first paragraph.
Farmless Meat is an emerging food tech startup in Singapore that uses proprietary technologies to create lab grown meat. It has started selling commercially, although the cost of the meat is still higher than conventional farm meat. Generally, lab grown meat does not have shape, so it is usually used in meat patties for burgers or in minced form for cooking. Its meat products also have to go through regulatory approval before being allowed for sale to consumers. Farmless Meat is preparing to grow in its local market and also to expand into the region. HOW THE BURGERS ARE GROWN Tissue is taken from cow Stem cells are extracted 2 from the tissue 900 00% Stem cells are then 3 grown into muscle fibres in the lab in six weeks 420,000 muscle fibres are then coloured, minced, mixed with fats and shaped into burgers a) List and explain two (2) supply chain advantages of Farmless Meat compared to conventional farming. Do not repeat the points given above in the first paragraph. b) List and explain two (2) supply chain challenges that Farmless Meat might face in entering regional markets. Do not repeat the points given above in the first paragraph.
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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Transcribed Image Text:2. Farmless Meat is an emerging food tech startup in Singapore that uses proprietary technologies to create lab grown meat. It has started selling commercially, although the cost of the meat
is still higher than conventional farm meat. Generally, lab grown meat does not have shape, so it is usually used in meat patties for burgers or in minced form for cooking. Its meat products
also have to go through regulatory approval before being allowed for sale to consumers. Farmless Meat is preparing to grow in its local market and also to expand into the region.
HOW THE BURGERS ARE GROWN
Tissue is taken
from cow
2 Stem
cells are
extracted
from the
tissue
Stem cells
are then
grown into
muscle fibres
in the lab
in six weeks
20,000 muscle
fibres are
then coloured,
minced, mixed with
fats and shaped
into burgers
a) List and explain two (2) supply chain advantages of Farmless Meat compared to
conventional farming. Do not repeat the points given above in the first paragraph.
b) List and explain two (2) supply chain challenges that Farmless Meat might face entering regional markets. Do not repeat the points given above in the first paragraph.
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