Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Explain the term Persuasive advertising?
Advertising is a method used by marketers to manage and motivate people to buy products. There is a kind of communication that marketers use to get people interested in their products. It can also be advertised on the packaging of most purchased products.
When launching a new product, the primary goal of the parent brand is to attract customers to experiment with the product. Different companies use different types of advertising methods. Persuasive advertising is a type of product promotion that intends to influence a customer to purchase a specific product, mainly in the presence of several similar products in the same category. In addition to promoting trial purchases, advertising can be used to persuade customers to add, retain, and motivate customers, thereby increasing the likelihood of consumer loyalty. This type of advertising is used by marketers to create demand for a new product or service or to increase demand for an existing product or service in the market. This advertising can also be used to convince the target audience about the benefits of a product.
Step by step
Solved in 3 steps
