Explain the importance of segmentation research. How does it affect the development of market planning for a particular company?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DYMP
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Explain the importance of segmentation research. How does it affect the development of market planning for a particular company?
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