Explain the importance of control and monitoring to the ultimate success of any well thought out marketing programme.
Explain the importance of control and monitoring to the ultimate success of any well thought out marketing programme.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Explain the importance of control and monitoring to the ultimate success of any well thought out marketing programme.
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