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- Briefly introduce your own product (goods or services) And explain why you choose or create that brand name of your product.Consider the product line offered by your local McDonald's franchise. Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix.What issues may arise with a product line ?
- How does a brand name differ from a brand mark?How does an organization’s product mix relate to its development of a product line? When should an enterprise add depth to its product line rather than width to its product mix?Briefly describe the key stages of the product lifecycle curve. In what stage of the product lifecycle do loyalty incentives and retention promotions play an important role in the overall product lifecycle success (and why)?
- explain the meaning of the following stages of Product Life Cycle. Product Development Stage Introduction Stage Growth Stage Maturity StageDiscuss how a company can maintain success for products in the mature stage of the product life cycle and give examplesBased on the product life cycle concept, discuss the marketing strategies for the newly brand product of your choice.