Explain how strategies are implemented in relation to service product characteristics and in relation to tourism, hospitality, and events management characteristics.  The question is about HOSPITALITY AND TOURISM MARKETING STRATEGY

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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Explain how strategies are implemented in relation to service product characteristics and in relation to tourism, hospitality, and events management characteristics. 

The question is about HOSPITALITY AND TOURISM MARKETING STRATEGY.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing