Explain Herzberg's Two-Factor Theory of motivation and the how each contributes to satisfaction or dissatisfaction.
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- In the article from Hear from Entrepreneurs, one respondent called motivation garbage? Would you agree or disagree, and why?Understand the contributions that Murray, McClelland, Maslow, Alderfer, and Herzberg made toward an understanding of human motivation.Understand the process theories of motivation: operant conditioning, equity, goal, and expectancy theories.