eurs segment because the individuals in this group aren't interested in purchasing camping equipment even in the near future because of their age now. Which of the following reasons offers the most likely reason I would advise rejecting this segment as a target segment? It's not a growing segment (and probably in A decline). В It isn't large enough It isn't profitable enough (can't afford the C products) It didn't demonstrate a similarity of need D within the segment

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter10: Prices, Output, And Strategy: Pure And Monopolistic Competition
Section: Chapter Questions
Problem 2E
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eurs
segment because the individuals in this group aren't
interested in purchasing camping equipment even in
the near future because of their age now. Which of
the following reasons offers the most likely reason I
would advise rejecting this segment as a target
segment?
It's not a growing segment (and probably in
A
decline).
В
It isn't large enough
It isn't profitable enough (can't afford the
C
products)
It didn't demonstrate a similarity of need
D
within the segment
Transcribed Image Text:eurs segment because the individuals in this group aren't interested in purchasing camping equipment even in the near future because of their age now. Which of the following reasons offers the most likely reason I would advise rejecting this segment as a target segment? It's not a growing segment (and probably in A decline). В It isn't large enough It isn't profitable enough (can't afford the C products) It didn't demonstrate a similarity of need D within the segment
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