elling more vehicles, how might connected-car technology help BMW build long-term customer relationships?
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Beyond selling more vehicles, how might connected-car technology help BMW build long-term customer relationships?
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Solved in 3 steps
- Beyond selling more vehicles, can connected-car technology help BMW build long-term customer relationships?Apart from the apparent benefit of selling more automobiles, what else may connected-car technology offer manufacturers like BMW in terms of enhancing long-term customer connections?Apart from the apparent benefit of increased vehicle sales, what else may connected-car technology provide manufacturers like BMW in terms of enhancing long-term customer relationships?
- What possible long-term issues can arise from telling craft brewery consumers to embrace this newest practice right away?Discuss five benefits that come from using the principles that are applied in Network Logistics by DELL.In this chapter, we focused much of our discussions on using such technologies as B2B e-marketplaces to create tighter supply chain managements, thereby driving out costs. If you refer back to Chapter 2, another major business initiative is that of customer relationship management (CRM). How can B2C e-commerce businesses utilize the Internet to further enhance their CRM initiatives? How can B2B e-commerce businesses utilize the Internet to further enhance their CRM initiatives? Will become easier to harder to maintain relationships with customers as businesses move toward more "electronic" commerce? Why or why not?
- Explain the concept of social CRM and its importance in today's interconnected world. How can businesses leverage social media to enhance customer relationships through CRM?How do intangible services differ from tangible services, and what challenges do they pose for marketing?When it comes to direct competition, why does Pinterest consider Google as the biggest threat?What is Pinterest's motivation for developing new features and products for mobile platforms?
