Does your marketing plan involve reaching global customers outside the United States? If the answer is no, read no further and do not include a global ele- ment in your plan. If the answer is yes, try to identify the following: 1 What features of your product are especially im- portant to potential customers? 2 In which countries do these potential customers live? 3 What special marketing issues are involved in try- ing to reach them? Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.

Does your marketing plan involve reaching global customers outside the United States? If the answer is no, read no further and do not include a global ele- ment in your plan. If the answer is yes, try to identify the following: 1 What features of your product are especially im- portant to potential customers? 2 In which countries do these potential customers live? 3 What special marketing issues are involved in try- ing to reach them? Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 3DYMP

See similar textbooks

Similar questions

In a couple of paragraphs, describe how launching a new product into different nation(s) with different economic, political, and cultural environments could affect the firm's marketing decisions. Provide at least two specific considerations for the firsm, along with rationale.
As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .
2. In bullet points, outline at least 4 (four) similarities between domestic marketing and international marketing activities?
An alternative for global marketers is to alter a basic product slightly to meet local conditions. Explain with an example?
12. In bullet points, outline at least 4 (four) differences between domestic marketing and international marketing activities?
Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.
You have been hired by a company to lead its local and international expansion efforts. Considering that the company already has products which its markets on a small scale locally, it has become imperative that it makes additions to its current product variants, as well as promote these new and existing products in markets other than its existing markets. Propose four relevant strategies and the key marketing mix decisions you have to make in achieving its expansion objectives.
When developing a tourism plan, which factor will be assessed during a market analysis? a) The target market b) The time frame c) The labor force d) The scope of the project
You work for a cranberry company in Nova Scotia looking to enter the cranberyy market in Australia. Based on this scenario, Describe the product (cranberries), its strongest features and major weakness, and the stage in the product life cycle in the home country (Nova Scotia) and in the target country(Australia). Do you plan to market only in major population centers, or do you plan to achieve total market coverage?
IKEA’s marketing strategy consists of market segmentation, targeting, positioning and the marketing mix. IKEA’s marketing strategy enables the company to be a successful player in the global market. Using your B207A course material, evaluate how the innovation in IKEA’s marketing mix elements are used to position the products within the minds of consumers. Your answer should contain the following: IKEA’s market segmentation and targeting What is positioning. How is it related to the marketing mix? Examples of IKEA’s marketing mix elements and their contribution to brand positioning.
How would Colgate-Palmolive vary its marketing strategies for productlines in low-income, emerging markets? Discuss using each of theelements of the marketing mix.
What two fundamental product strategies do companieschoose between when selling their products in the globalmarketplace?