Do you belong to an online community or socialnetwork site? If so, describe the benefits youderive from this group and how it affects yourconsumption
Q: XYZ is a detergent company that operates in Senegal. It is thinking of expanding its operations to L...
A: XYZ Detergents wants to expand its operations and therefore wants the existing product to become acc...
Q: Explains the bargaining power of buyers.
A: Buyers' Bargaining Power, one of Porter's Five Forces Industry Analysis forces, refers to the pressu...
Q: Conduct a Visual Rhetoric Analysis in this Brand
A: Visual rhetoric analysis is process of explaining how visuals are able to communicate a message to t...
Q: Basic psychological processes play an important role in understanding how consumers make decisions. ...
A: Consumer behaviour- Consumer behaviour is the research of an individual, organization or group and a...
Q: What are the four basic practices “that really work” that characterize industry-leading firms?
A: Industry comprises of various firms of a particular product. "Industry-leading" firms are the more p...
Q: Compare and contrast Twitter and Snapchat
A: Social media in the modern marketing era is a must have tool for marketing. Today, it plays an essen...
Q: Identify a recent (a) continuous innovation, (b)dynamically continuous innovation, and(c) discontinu...
A: Innovation is very important for any company to create new product life cycles. Product goes through...
Q: 5 In the outsourcing method of distribution, as a US firm: Group of answer choices You open your own...
A: 5- Option C , You appoint another international distribution company to take care of all aspects of...
Q: You have been asked to explain how rivalry among companies competing in the industry affects the ind...
A: To establish the attractiveness of an industry, it is necessary to interact with business brokers to...
Q: Describe what interactive marketing is and how it creates customer value, customer relationships, an...
A: Marketing strategies are now incorporating both traditional and social media strategies for performi...
Q: What ethical issues arise in marketing tochildren?
A: Ethical marketing implies involving ethical principles and values in all areas of marketing. It mean...
Q: Describe two situations in which you have servedas or sought information from an opinion leader.Are ...
A: Purchase decision includes consideration of various factors before buying any product or service. Th...
Q: In evaluating marketing actions, what are the two dimensions on whichthey should be evaluated?
A: Attributes of marketing: 1. Marketing involves exchange of goods and services through the money betw...
Q: What might Prince do to gain distribution and sales in (a) mass merchandisers such as Target and Wal...
A: In 1970, the company was founded. The Prince Company, situated in Atlanta, Georgia, is a sporting pr...
Q: As a novice in global marketing, which global market-entry strategy would you be likely to start wit...
A: Global Marketing enables a company to sell its goods and services in more than one country, leading ...
Q: Explain how marketingmanagers positionproducts in themarketplace.
A: Market positioning is the capacity to affect customer perception of a brand or product compared to c...
Q: Please help we need the following in our ASSESSMENT our business/product is CANDLE LAVANDER SCENT ou...
A: In the given question statement, we are provided with Business/Product: Candle Lavender Scent Compa...
Q: Market share is usually fought out before the _______________ stageof the retail life cycle.
A: Market share and market size are two interrelated and interconnected theories. Market size will be t...
Q: 1. What does environmental analysis give to the strategic manager? 2. What is environmental analysis...
A: What does environmental analysis give to the strategic manager? Environmental analysis helps the str...
Q: What are GoPro’s primary target markets? How does content marketing influence these markets?
A: GoPro is an international company that is related to manufacturing as well as selling cameras. It al...
Q: Chapter 7 defines and discusses opinion leaders.Are the individuals that create viral complaint vide...
A: Social media marketing deals with performing marketing Promotional and exchange activation by using ...
Q: Future informational interview can be improve by?
A: This interview is used to gather information about the job, career field, sector, or company. It's n...
Q: What platforms and digital media you will use to deploy your campaign, and for which purpose? Social...
A: Marketing a flower market on the digital platforms will make the flower market recognizable and will...
Q: Describe the influence of education on the Internetuse of African Americans. What are the marketingi...
A: African Americans are America's second-largest ethnic group, after Hispanics. There are roughly more...
Q: . What are the various categories of innovations?How do they differ?
A: Innovation happens when you improve a current item or you add another element to a current item. At ...
Q: What factors influence involvement of a householdmember in a purchase decision?
A: To understand the impact of family on consumer behavior, let us first define what a family is. A fam...
Q: Assume a firm faces an S-shaped sales response function. What happens to the ratio of incremental sa...
A: In marketing mix model the S-shaped curve is the part of sales response function. The functioning e...
Q: 4. Marketers often try to communicate benefits additional to the main benefit the product offers con...
A: Consumers prefer the products and services which satisfies the customer needs and preferences the mo...
Q: What promotional activities might Prince use toreach (a) recreational players and (b) juniorplayers?
A: Prince is a sporting goods manufacturing company. It is a United States company and mostly specialis...
Q: How can marketing research help people accurately remember and re- port their interests, intentions,...
A: Marketing research is useful for firms in understanding consumer behavior and hence increasing their...
Q: In relation with the "Cost Leadership Strategy". Explains the bargaining power of buyers. (explain...
A: Companies that desire to gain a competitive advantage by being the lowest-cost producer of a service...
Q: Explain " How is the marketing mix (4P+S) for automobiles likely to differ when marketing to each on...
A: Marketing mix is a set of strategies that marketers use in order to create a proper marketing plan f...
Q: What is the difference between a product line and a product mix?
A: A product is created keeping in mind the needs and wants of the consumers. This is done in order to ...
Q: The household is described as “the basicconsumption unit for consumer goods.” Why?
A: The products in business is bifurcated into several forms as per its characteristics as well as uses...
Q: ABC Corporation is trying to forecast the effect of an upcoming environmental regulation on the vari...
A: In the given scenario, We are provided with some brief information about ABC corporation. They are t...
Q: What marketing tactics make door dash more successful compared to skip the dishes?
A: Marketing tactics cover a wide range of methods and actions used by marketing professionals, includi...
Q: Where are sales for my product category and brandstrongest and weakest?
A: Marketing research is to develop products that are desired by the target market(s) identified as str...
Q: How can a marketer use knowledge of referencegroup influences to develop advertisingstrategies?
A: Strategies are set of choices made by the person to achieve his desired goals. A company similarly w...
Q: What are the similarities and differences betweenthe product and retail life cycles?
A: The business has to make research about different aspects of the market to sell demanded and differe...
Q: What are the major challenges to organisations with regard to information technology governance and ...
A:
Q: Explain what makes an effective marketing plan.
A: In marketing plan, company uses various marketing strategies to do the marketing of it's products to...
Q: What types of group influence exist? Why musta marketing manager be aware of these separatetypes of ...
A: The social media has created different methods to promote its product in an innovative form. These m...
Q: What are the factors that need to be considered by marketers while creating a research design
A: The research design is a part of the process of research regarding a particular subject matter and h...
Q: How are choiceboard and personalization systems used in the PizzaHut.com website?
A: Attributes of PizzaHut.com website: 1. PizzaHut.com is a promotional website that promotes its produ...
Q: You are the newly appointed Brand Executive of a body lotion at Unilever. The company is planning to...
A: Global competition pushes organizations always to seek methods to improve their products/services in...
Q: What are the five categories of product adopters in the diffusion ofinnovations?
A: Adopter Categories- Adopter categories separate customers into segments on their willingness to try ...
Q: Describe one or two lessons from Lockheed Martin’s Skunk Works that can be applied to implementing m...
A: Lockheed is an aircraft company. Skunk Works was the name given to secret mission of this company, w...
Q: 4-2. The brands a consumer considers buying out of the set of brands in a product class of which the...
A: Consumer is known as company' external stakeholder as well as its asset that generate revenue for th...
Q: Why do consumers shop and buy online? Read the text to learn how convenience, choice, customization,...
A: While making an online purchase, the online shoppers tend to develop some characteristics. These cha...
Q: Use any four ethical theorise to analyse each of the following topics in atleast 1000 words: i) Per...
A: Marketing strategies that promote fairness, social responsibility, empathy, and honesty by adhering ...
Do you belong to an online community or social
network site? If so, describe the benefits you
derive from this group and how it affects your
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- Which marketer caricatures do you encounter most often — either in business classes or in mass media/entertainment? Explain why companies to pay the most attention to people who fit these stereotypes (regardless of validity)?What are the potential benefits and challenges of using influencer marketing as part of a marketing campaign?What is one target market that you have identified? How would you describe the specifics of the Persona in that target market? Then How would you market most effectively to that Persona?
- How do you assign people to social classes, or do you at all? What consumption cues (example clothing, furniture, cars, leisure activities) do you use to determine or signal social standing? What makes you think this way? (Answer in detail plz)what was Becker' s conclusion regarding the relationship between income and household size?What is the demographics and psychographics of MSI Technologies and Gaming?
- Part 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…What is an online social network site? What arethe guidelines for marketers operating in onlinecommunities and social networking sites?What is dog ?