Do customers ask different types of questions with regard to products (warranties, guarantees, etc.) when they have construction done, or are these questions more similar to the questions consumers ask when purchasing expensive consumer goods (cars, computers, etc.)?
Do customers ask different types of questions with regard to products (warranties, guarantees, etc.) when they have construction done, or are these questions more similar to the questions consumers ask when purchasing expensive consumer goods (cars, computers, etc.)?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DRQ
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Do customers ask different types of questions with regard to products (warranties, guarantees, etc.) when they have construction done, or are these questions more similar to the questions consumers ask when purchasing expensive consumer goods (cars, computers, etc.)?
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