Discuss the importance of consumer trust in a business. Think of companies you buy from and cite examples of brands or companies you do trust and those you don’t. Explain what makes you feel trust or distrust. What happens when consumer trust is lost and how can a company recover from that loss in constructive ways?

Discuss the importance of consumer trust in a business. Think of companies you buy from and cite examples of brands or companies you do trust and those you don’t. Explain what makes you feel trust or distrust. What happens when consumer trust is lost and how can a company recover from that loss in constructive ways?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 1SC

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