Discuss the characteristics or attributes that should be appraised when evaluating qualitative and quantitative designs in relation to rigor or quality of its type? How do the characteristics or attributes of greatest importance in qualitative or quantitative type differ?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Discuss the characteristics or attributes that should be appraised when evaluating qualitative and quantitative designs in relation to rigor or quality of its type? How do the characteristics or attributes of greatest importance in qualitative or quantitative type differ? 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing