Describe what is meant by the term Key Success Factors (KSFs). Then, discuss how they are derived (where they come from)..
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Describe what is meant by the term Key Success Factors (KSFs). Then, discuss how they are derived (where they come from)..
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- Can you explain how the marketing statistics and competitors analysis under situation analysis on DMRiIs there a difference between forecasting demand and forecasting sales? Can demand be forecast from historical sales data?Explain what a customer need is, how this relates to Maslow’s Hierarchy of Needs (MHN), and provide an example on each level of MHN.
- Give an overview and a brief summary of all four analytical tools below(i.e., Cluster Analysis, Choice Models, Conjoint Models and Market Response Models)How ‘needs’ and ‘wants’ are different from one another from marketing perspective? Explain your answers with relevant examples. Mention which marketing strategy is ideally suitable for each of them?Describe six benefits of customer value to companies. Explain each of thebenefits with an example.