Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Describe the picture of the Supply Chain process above .
![Raw Material
and
Component
Suppliers
Transportation
Integrating
Factors
Supply Chain Optimization
[:
Sourcing/
Procurement
Demand Signal
Central
Manufacturing
Distribution,
Assembly &
Repair
Product Flow
Integrated Planning
Partnerships/Alliances
Performance Management
Sales,
Marketing
& Customer
Service
Customers
Returned/Repair Parts
Organizational Alignment
Leverage Information Technology](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F50e508c0-85ac-4950-98de-31b25eb90f28%2Fc4c18e82-d195-4aca-8fe3-40076a90c4e8%2Fq288e4p_processed.png&w=3840&q=75)
Transcribed Image Text:Raw Material
and
Component
Suppliers
Transportation
Integrating
Factors
Supply Chain Optimization
[:
Sourcing/
Procurement
Demand Signal
Central
Manufacturing
Distribution,
Assembly &
Repair
Product Flow
Integrated Planning
Partnerships/Alliances
Performance Management
Sales,
Marketing
& Customer
Service
Customers
Returned/Repair Parts
Organizational Alignment
Leverage Information Technology
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