Customer coproduction is mostly common in O a. Customer contact. O b. Marketing programs. O c. Production of services. O d. Production of goods.
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- Anas is preparing a presentation for his marketing class on the subject of customer equity. Which of the following statements can Anas use to explain what customer lifetime value is? O a. It is the value of all the purchases that the customer would make over a lifetime of custom. O b. It is the process of managing profitable customer relationships. c. It is the extent to which the customer's performance matches the company's expectations. O d. It is the total combined customer lifetime values of all company's customers. Mona loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Mona portrays the image of a/n a. brand personality O b. innovator O c. opinion leader O d. lagging adopter 13 Ai Ps átv O00 F1 F2 F3 F4 F5 F6 F7 F& #3 $ & * 4 7 8 E T YWHich of the following statements about customer value metrics is correct? A)Customer Equity (CE) is an indicator of how much the firm is worth at a particular point in time as a result of the firm's customer management efforts. B) Life-Time Value (LTV) is a forward-looking measure with consideration of the time value of money, allowing for short-term decision making. C) Past Customer Value (PCV) is a useful method because it considers whether a customer is going to be active in the future.A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company’s existing or upcoming products is a. market segmenting. b. customer relationship management. c. consumer buying behavior. d. sales forecasts. e. social media. (Please give complete answer and don't give handwritten solution)
- The items that follow are associated with a management accounting information system. a. Repairing a defective part.b. Providing information for planning and control.c. Designing a product.d. Measuring the cost of design.e. A budget that shows how much should be spent on design activity.f. Using output information to make a decisiong. Usage of materials.h. A report comparing the actual costs of quality with the expected costs of quality.i. Surveying customers to assess post purchase costs.j. Incurrence of post purchase costs.k. Costing out products.l. Assigning the cost of labor to a product.,m. Report showing the cost of a producn. Measuring the cost of qualityRequired:Classify the items into one of the following categories:1. Inputs2. Processes3. Outputs4. System objectivesWhat is Master Data a. It comprises only demographic data of the customer b. It comprises only psycho graphic data of the customer C. It is a customer list with names and addresses d. It comprises all verified data of customers current, potential and lost including purchase history, research and demographicsPlease type answer Getting to Market/it will be post in two separate screen shots to make sure it does not go over screen shot size. (unable to upload the information because of the MG size) You probably don't give much thought to all the steps required to make products you see displayed in your favorite stores. There are shelves of food products, racks of clothing, and aisles of electronics. It all comes through the chain of production. Directions: For each of the products identified in the right-hand column, list what would need to happen in the first sections of the chain of production before you would get to enjoy the product. The first one is completed for you. The other 5 Product need the PRIMARY, SECONDARY, TERTIARY AND PRODUCT FOR YOU COMPLETED IS: A can of sliced Pineapple, A ring or Bracelet, A Home, A Car and A Baseball Bat. The Your Favorite Book/Mag has been completed as an example. PRIMARY SECONDARY TERTIARY PRODUCT FOR YOU Trees are cut down The tree is chopped up…
- Which of the following is NOT a Strategic objective? a. A bigger market share b. A more diversified revenue base c. Better e-commerce and internet sales capabilities than rivals d. Superior on-time delivery36. is defined as items used to support production, supporting activities, and customer service. a. Inspection b. Inventory c. Offshoring d. Promotion 37. Which of the following is not a member of the buying center that makes a business buying decision? a. decider b. financial manager c. gatekeeper d. user 38. A(n) loan is a loan in which no assets of the firm need to be pledged as collateral. a. interest-free b. no-collateral c. secured d. unsecured 39. This characteristic of services means that services are difficult to standardize. a. heterogeneity b. inseparability c. intangibility d. perishability 40. Quality is defined as: a. the characteristics of a product or service that bear on its ability to satisfy stated or implied needs. b. the use of inspection to keep poorly produced products from getting to the market. c. the use of publicity and information to influence the feelings, opinions or beliefs about a company and its products or services. d. what the customer is willing to…20_______ A balanced scorecard for measuring company performance a . entails putting equal emphasis on financial and strategic objectives. b . entails putting balanced emphasis on profit and non-profit objectives. c . prevents the drive for achieving financial objectives from overwhelming the pursuit of strategic objectives. d . prevents the drive for achieving strategic objectives from overwhelming the pursuit of financial objectives. e entails creating a set of objectives that is "balanced" in the sense of including both financial and strategic objectives.
- The management team in a customer oriented firm should a. Micromanage activities b. Give constant feedback on issues c. Not interfere at all d. Empower the frontline staff for decision makingmultiple1- Organizations that seek the most-qualified executive available for a specific position and are generally on assignment from the company needing a specific type of individual are referred to as A- employment agencies B- job fairs. C- progressive search firms. D-executive search firms. 2-Which of the following provides an example of special event recruiting? A- Internships B- Recruiters. C- Employment agencies D- Job fairs. 3- What is perhaps the most common approach to meeting short-term fluctuations in work volume? A. Overtime B- Subcontracting C- Temporary employees D- Employee leasing. 4- The least-expensive recruitment method that provides the broadest coverage is probably through the use of A- newspaper advertising. B- special events C- recruiters. D- employment agencies.108) Which of the following is not true about the Prospectors? a) The prospector domain is broad and in continuous state of development b) They focus on the product offering c) Their control system is centralized d) A and B e) A and B and C