Creative Homework/Short Project Because of increased competition in its community, you have been hired as a marketing consultant by a local day spa. You know that the spa’s quality is judged by both the service provide and the goods (food). the characteristics of services (intangibility, perishability, variability, and inseparability) create unique marketing challenges, however, these challenges can be met with creative marketing strategies. outline the challenges for marketing the spa created by each of the four characteristics of services. list your ideas for what might be done to meet each of these challenges

Creative Homework/Short Project Because of increased competition in its community, you have been hired as a marketing consultant by a local day spa. You know that the spa’s quality is judged by both the service provide and the goods (food). the characteristics of services (intangibility, perishability, variability, and inseparability) create unique marketing challenges, however, these challenges can be met with creative marketing strategies. outline the challenges for marketing the spa created by each of the four characteristics of services. list your ideas for what might be done to meet each of these challenges

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 2DYMP

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