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Create a marketing plan for a new beer
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- i ) what are the main drivers behind Relationship Marketing ?How would you determine the best product position for the following? a. A brand of tablet computer b. A cell phone targeting children c. A local animal shelter d. A line of power tools targeting women e. A brand of toothpasteDescribe the advantage of using abalanced scorcard
- Arranging the product to occupy a distinct place in the minds of target consumers is known as: A)Market demand B)Market targeting C)Market positioning D)Market segmentationWhat are the primary marketing implications ofTable 6–1?4. List and describe types of customers and what would be the marketers action?