Create a Balanced scorecard for a Television Company. Give 2 objectives and 2 performance measures under each perspective.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Create a Balanced scorecard for a Television Company. Give 2 objectives and 2 performance measures under each perspective.

Perspective
Objectives
Performance measures
Financial
Customer
Internal process
Learning and growth
Transcribed Image Text:Perspective Objectives Performance measures Financial Customer Internal process Learning and growth
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