Could you please provide a personal example of visiting the Service to the Public Sector (e.g., the DMV, DEQ, the Library).   A. Describe the situation, i.e., name and location of the store as well as relevant facts, such as  busy vs. slow, the season, etc.   B. Why do people shop here? What are the customer expectations?  Cost  Quality  Image  Convenience  Warranty  Location  Speed  Options  How are their products or services used?   C. Who are their customers? (Customer service means satisfying the needs of a specific set  of customers.  Market Segment (Businesses will normally serve more than one market segment.  Who makes the buying decisions?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Hello,

Could you please provide a personal example of visiting the Service to the Public Sector (e.g., the DMV, DEQ, the Library).

 

A. Describe the situation, i.e., name and location of the store as well as relevant facts, such as 
busy vs. slow, the season, etc.
 

B. Why do people shop here? What are the customer expectations?
 Cost  Quality
 Image  Convenience
 Warranty  Location
 Speed  Options
 How are their products or services used?
 

C. Who are their customers? (Customer service means satisfying the needs of a specific set 
of customers.
 Market Segment (Businesses will normally serve more than one market segment.
 Who makes the buying decisions?

 

D. Considering every aspect of the customer visit (from the first contact, i.e., pulling into the 
parking lot, to the last contact)
What annoys, infuriates, or delights you?
 What did you like or dislike about the visit?
 How does it compare with competitors?

 

E. If there was dissatisfaction, what was its cause?
 Unmet customer expectations  System that was unfriendly to 
customer
 Was there appropriate follow 
through
 Lack of training
 Attitude  Employee motivation
 Customer expectations too high  Slow service
 Hurried service  System didn't accommodate busy 
period
 Appearance of staff  Appearance of facility
 Consistency of performance  Reliability of performance
 Willingness of personnel to provide 
good service
 Explanations of service in terms that 
you can understand
 Confidentiality  Knowledge
 Skill  Friendliness
 Efforts to understand your specific 
requirements
 Did they check the accuracy of 
information?
 Broken promises  Rudeness
 Misinformation  Indifference
 Technology  Impatience

 

Thank you!

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