Corporate Image/Identity- Take a stance on what are the right reasons for a company to change their corporate image. When is it appropriate to change? Is it when social media dictates it? What impact does social media have on a company's image?
Corporate Image/Identity- Take a stance on what are the right reasons for a company to change their corporate image. When is it appropriate to change? Is it when social media dictates it? What impact does social media have on a company's image?
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 3SC
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Can you guys help me on this? Thank you!
My company that I need to working on is eBay Inc.
Here's the problem:
I have a presentation about this in next week. Can you guys help me to plan out what I need to present through the problem. Please be specfic as much as possible, and please include graph and sources that help to came up with the idea through presentation.
Transcribed Image Text:Corporate Image/Identity- Take a stance on what are the right reasons for a company to
change their corporate image. When is it appropriate to change? Is it when social media
dictates it? What impact does social media have on a company's image?
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