Consumer's attitudes are formed in several ways. Identify three components of consumer attitudes and give brief examples. Consumers value cognitive consistency, but unfortunately, consumers sometimes experience cognitive dissonance based on experience their experiences or contradictory information. Identifytwo ways by which marketers might reduce cognitive dissonance among consumers.
Consumer's attitudes are formed in several ways. Identify three components of consumer attitudes and give brief examples. Consumers value cognitive consistency, but unfortunately, consumers sometimes experience cognitive dissonance based on experience their experiences or contradictory information. Identifytwo ways by which marketers might reduce cognitive dissonance among consumers.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consumer's attitudes are formed in several ways. Identify three components of consumer attitudes and give brief examples.
Consumers value cognitive consistency, but unfortunately, consumers sometimes experience cognitive dissonance based on experience their experiences or contradictory information.
Identifytwo ways by which marketers might reduce cognitive dissonance among consumers.
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