Conduct research to find a “Most Admired Companies” Fortune article from the 1980s or early 1990s and compare that list to the latest list. Determine which companies are no longer listed in the top 20 and select one of these companies to investigate why it is no longer on the list. Summarize your findings.
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Conduct research to find a “Most Admired Companies” Fortune article from the 1980s or early 1990s and compare that list to the latest list. Determine which companies are no longer listed in the top 20 and select one of these companies to investigate why it is no longer on the list. Summarize your findings.
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- Pizza Hut is going through some challenges and has asked you to identify the most suitable market research or market information approach they should use to help gather information. They have supplied you a list of possible research approaches to choose from. What research approach(s) from the list below should be used if Pizza Hut wanted to know: Their market share? The population around a new store they are thinking of opening? The likely success of launching their new “super-chili pizza”? Whether they should launch a new TV advertising campaign that uses athletes who eat pizza? What impact McDonald’s new healthy food menu is having on their sales? LIST OF POSSIBLE APPROACHES A.= Secondary data – government statistics B. = Secondary data – internal records C.= Focus groups with customers D.= Focus groups with both customers and non-customers E.= Mystery shopper research F.= Telephone survey with customers G.= Telephone survey with both customers and non-customers H.= Experiment…Choose an industry and provide your thoughts on the type of research that they should conduct to better inform business decisions. Provide a specific example.Read the case below carefully and answer the following questions. Big Data, Big Business, Big Opportunities Imagine working 10 years to become the lead marketing executive at a large retail organization only to find that your competitor is invading your market share by 20 percent each year. You quickly decided to launch several online marketing promotions while improving your products, but find your efforts are fruitless as your competitor continues to steal your customers, destroying your profits while raising its own. As you begin to analyze your competitor's business strategy, you find that while you were focused on sales reports, product inventory analysis, and other traditional marketing efforts, your competitor was making a massive investment in upgrading all of its management information systems. This included systems capable of collecting, storing, and analyzing data from every store, product, and sales representative in the market. In fact, your competitor now knows more about…
- Your company recently launched a new “dry” shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first you have to define the research problem. What are your research objectives? What is the population of interest? How does the problem fit within the environmental context? Prepare a short report that clearly and fully defines the research problem for your productPLEASE HELP! Create a literature review on the following topic How people have been affected and adapted to the rising food prices, because Covid 19 pandemic and the Russia/Ukraine war. The literature review discusses published information on the topic. It should be selective and critical. This will include summary and evaluation of a minimum of five (5) sources. Discussion of work done by others should lead the reader to a clear idea of how you will build upon past research and also how your work differs from theirs.Good market research is essential for planning and forecasting. It also helps target the appropriate market. As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?
- You work for a company who manufactures and sells accessories, and you have been asked to conduct research to determine how the company can increase its bow ties sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more bow ties. Please discuss the type of primary research you would conduct to determine how the company should proceed: 1. What type of research would you conduct and why this type? Please be specific. 2. Who would participate in this research? 3. What information would you seek to get from this research? 4. How could this information be used to help the company make decisions?Why is it important to ask the right question when doing business research?Find articles about successful entrepreneurs. Evaluate how far market research is associated with their success!
- Research starts with identifying a problem then building it into a research problem. Provide a response to the following scenario: Based on an analysis of the last six months' sales, your boss notices that sales of beef products are declining in your chain's restaurants. As beef sales have declined due to several newspaper stories reporting E. coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive. What do you think of this research suggestion? How, if at all, could you improve on your boss's formulation of the research problem?2) How do ideas for market research arise? First of all, someone has to know something about the capabilities of market research before they can think of it as a possible solution. Most people know something about market research in a general sense. They know it can be used to find out how many people do something or think something. But do they fully appreciate that it can be used to work out how much people are prepared to pay for each feature of a product? Do they know that you can work out the importance of issues that influence customer satisfaction without asking the customer how important each issue is? If you don’t know what something can do, it is fully understandable that it may not come to mind. Explain the structure of a well-defined marketing research problem, including the broad statement and the specific components.A publishing manager is interested in the future of the printed versus digital or e-books. What type of qualitative research would you suggest in the following situations?