Complete the following table to determine whether Adrian is correct. Quantity Demanded Total Revenue (Cans) (Dollars) Price (Dollars per bottle) 2.75 3.00 Given the earlier information, Adrian charge $3.00 per bottle. Total Cost (Dollars) Profit (Dollars) correct in his assertion that Lagatt Green should

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter13: Monopoly And Antitrust
Section: Chapter Questions
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Complete the following table to determine whether Adrian is correct.
Quantity
Demanded
Total
Revenue
(Dollars)
(Cans)
Given the earlier information, Adrian
charge $3.00 per bottle.
Price
(Dollars per
bottle)
2.75
3.00
PRICE (Dollars per unit)
Suppose that a technological innovation decreases Lagatt Green's costs so that it now faces the
marginal cost (MC) and average total cost (ATC) given on the following graph. Specifically, the
technological innovation causes a decrease in average fixed costs, thereby lowering the ATC curve
and moving the MC curve.
4.00
Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price
and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle
symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is
suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing the
loss.
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0
MC
0
ATC
0.5
1.0
1.5
2.0
2.5
QUANTITY (Thousands of bottles of beer)
MR
3.0
3.5
D
4.0
correct in his assertion that Lagatt Green should
Total Cost
(Dollars)
Monopoly Outcome
Profit
Profit
(Dollars)
Loss
(?)
Transcribed Image Text:Complete the following table to determine whether Adrian is correct. Quantity Demanded Total Revenue (Dollars) (Cans) Given the earlier information, Adrian charge $3.00 per bottle. Price (Dollars per bottle) 2.75 3.00 PRICE (Dollars per unit) Suppose that a technological innovation decreases Lagatt Green's costs so that it now faces the marginal cost (MC) and average total cost (ATC) given on the following graph. Specifically, the technological innovation causes a decrease in average fixed costs, thereby lowering the ATC curve and moving the MC curve. 4.00 Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing the loss. 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0 MC 0 ATC 0.5 1.0 1.5 2.0 2.5 QUANTITY (Thousands of bottles of beer) MR 3.0 3.5 D 4.0 correct in his assertion that Lagatt Green should Total Cost (Dollars) Monopoly Outcome Profit Profit (Dollars) Loss (?)
4. Profit maximization and loss minimization
Lagatt Green is a monopoly beer producer and distributor operating in the hypothetical economy of Lightington. Assume that Lagatt Green is not able
price discriminate, and so it sells its beer to all customers at the same price per bottle. The following graph gives the marginal cost (MC), marginal
revenue (MR), average total cost (ATC), and demand (D) curves that Lagatt Green faces for beer in Lightington.
Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a
profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss,
use the purple rectangle (diamond symbols) to shade in the area representing its loss.
PRICE (Dollars per bottle)
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0
MC
0
ATC
0.5
1.0
1.5
2.0
2.5
QUANTITY (Thousands of bottles of beer)
MR
3.0
3.5
D
4.0
Monopoly Outcome
Profit
Loss
Suppose Lagatt Green charges $2.75 per bottle. Your study partner Adrian says that because Lagatt Green is a monopoly with market power, it should
charge the higher price of $3.00 per bottle in order to increase its profit.
Transcribed Image Text:4. Profit maximization and loss minimization Lagatt Green is a monopoly beer producer and distributor operating in the hypothetical economy of Lightington. Assume that Lagatt Green is not able price discriminate, and so it sells its beer to all customers at the same price per bottle. The following graph gives the marginal cost (MC), marginal revenue (MR), average total cost (ATC), and demand (D) curves that Lagatt Green faces for beer in Lightington. Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss. PRICE (Dollars per bottle) 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0 MC 0 ATC 0.5 1.0 1.5 2.0 2.5 QUANTITY (Thousands of bottles of beer) MR 3.0 3.5 D 4.0 Monopoly Outcome Profit Loss Suppose Lagatt Green charges $2.75 per bottle. Your study partner Adrian says that because Lagatt Green is a monopoly with market power, it should charge the higher price of $3.00 per bottle in order to increase its profit.
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