Companies usually employ staff to work in various functional areas of the business. There are people working in operations, accounting, human resources, marketing, etc.Imagine that you are tasked to create a one-paragraph code of ethics for the marketing department at your company.What will you write?2.A variety of companies, large and small, choose to market their services to the government. Imagine that you are a small or medium-sized company seeking to do business with the government.Research the process that you would have to go through in order to acquire a contract with the Department of State of the US federal government. Who would you have to speak with and what are the steps to make your company’s offerings appealing to your client?3. presented by this assignment, a variety of foreign manufacturers have begun to export steel to the US at much lower prices.In a debate with other marketing and economics professionals, outline and present your best arguments in favor of economic protectionism.Then, anticipate and present your opponent’s best arguments, in support of free trade in steel in a global context.4. Effective decision makers develop specific measures of success, which are criteria or standards used in evaluating proposed solutions to the problem.In your opinion, what kinds of measures of success do marketers use to evaluate their work?5. In your own words, what is the difference between the demographic and behavioral bases of market segmentation?
1. Companies usually employ staff to work in various functional areas of the business. There are people working in operations, accounting, human resources, marketing, etc.Imagine that you are tasked to create a one-paragraph code of ethics for the marketing department at your company.What will you write?2.A variety of companies, large and small, choose to market their services to the government. Imagine that you are a small or medium-sized company seeking to do business with the government.Research the process that you would have to go through in order to acquire a contract with the Department of State of the US federal government. Who would you have to speak with and what are the steps to make your company’s offerings appealing to your client?3. presented by this assignment, a variety of foreign manufacturers have begun to export steel to the US at much lower prices.In a debate with other marketing and economics professionals, outline and present your best arguments in favor of economic protectionism.Then, anticipate and present your opponent’s best arguments, in support of free trade in steel in a global context.4. Effective decision makers develop specific measures of success, which are criteria or standards used in evaluating proposed solutions to the problem.In your opinion, what kinds of measures of success do marketers use to evaluate their work?5. In your own words, what is the difference between the demographic and behavioral bases of market segmentation?
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