Companies that sell luxury goods such as Channel, Lily, Pulitzer, and Vera Wang were reluctant to offer their products for sale on their web sites for many years. These businesses preferred to use their web sites to display information about their products only and to sell their products through exclusive retail stores. Summarize the reasons these luxury goods producers might have been hesitant to sell online and speculate why they might have changed their thinking.
Companies that sell luxury goods such as Channel, Lily, Pulitzer, and Vera Wang were reluctant to offer their products for sale on their web sites for many years. These businesses preferred to use their web sites to display information about their products only and to sell their products through exclusive retail stores. Summarize the reasons these luxury goods producers might have been hesitant to sell online and speculate why they might have changed their thinking.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Companies that sell luxury goods such as Channel, Lily, Pulitzer, and Vera Wang were reluctant to offer their products for sale on their web sites for many years. These businesses preferred to use their web sites to display information about their products only and to sell their products through exclusive retail stores. Summarize the reasons these luxury goods producers might have been hesitant to sell online and speculate why they might have changed their thinking.
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