choose the best alternatibe based on benefit/cost method Alternatives User cost Operating cost Capital 350 150 2 1 250 180 300 185 11 3 225 145 18 4 210 120 36
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- An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.Under situation analysis on Marketing statistics and competitor analysis Of DMRi?Explain the concept of predictive analytics in CRM and its potential benefits for sales and marketing.
- Chapter 16 discusses different types of consumer choiceprocesses. Which choice process would the consumerlikely use when making a car purchasing decision?Identify five products for which surrogateindicators may be used as evaluative criteria in abrand-choice decision. Why are the indicatorsused, and how might a firm enhance their use(i.e., strengthen their importance)?Consumer decision is a careful evaluation of the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost. a) Discuss the four views of Consumer Decision Making (an economic view; a passive view; a cognitive view and an emotional view); b) Discuss Consumer Decision Making Process in detail.