Choose a person whom you believe to be a true opinionleader. It might be a media celebrity, a political leader, a sportsfigure, or someone in another category entirely. Researchways in which the person has possibly shaped consumerattitudes toward various goods and services. Present yourfindings in class

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Choose a person whom you believe to be a true opinion
leader. It might be a media celebrity, a political leader, a sports
figure, or someone in another category entirely. Research
ways in which the person has possibly shaped consumer
attitudes toward various goods and services. Present your
findings in class

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