Chapter 17 discusses omni-channel shoppers. Do youthink the benefits of this technology will outweighthe possible nuisance of push notifications as theymove through the store and simultaneously receiveinformation on their smartphones?
Chapter 17 discusses omni-channel shoppers. Do youthink the benefits of this technology will outweighthe possible nuisance of push notifications as theymove through the store and simultaneously receiveinformation on their smartphones?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Chapter 17 discusses omni-channel shoppers. Do you
think the benefits of this technology will outweigh
the possible nuisance of push notifications as they
move through the store and simultaneously receive
information on their smartphones?
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