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- 18Tny ana deecribe the factors to consider when setting prices and nev product pricing and its general pricing approaches (ABM_PM11-ilae-17) Discuss the structure of distribution channels, Ite functions, and the nature of supply chain management (ABM_PM11-Hla-e-18) Define and Identify relevant promotlonal tools, namely, advertising, sales promotion, personal selling, public relations, and direct marketing to create awareness and persuade the target market to buy the product or patronize the service (ABM_PM11-lla-e-19) What I Know Pretest for thls Chapter Directions: From the pool words Inside the box, choose the appropriate term for each description below. Promotion packaging goodwll Undifferantiated goods solution product advertiaing madium target return prielng communication boost labeling publicity thred sold 1. The 2. The Is the first element in the marketing mix. serves to contain and protect, and, sometimes, identify and promote the product. 3. packaging, or on the product…1. At a local Bed and Bath Superstore, the manager knows her customers will pay no more than $390 for a bedspread. The company wants a 40% markup on selling price. What is the most that the company can pay for a bedspread to realize the required markup?5- Pricing that is adopted to influence the perception of the value of the product by comparing the actual price by the buyers is called ______________________. a. Item price removal b. Resale price maintenance c. Predatory pricing d. Deceptive reference price
- Pricing that is adopted to influence the perception of the value of the product by comparing the actual price by the buyers is called ______________________. a. Predatory pricing b. Resale price maintenance c. Item price removal d. Deceptive reference priceConsider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone. Which one of those framings is this advertisement attempting to accomplish? Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service? Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone? Explain your reasoning.A Ims.act.edu.om 8 جامعة التقنية والعلوم التطبيقية بالمصنعة UTASA eLearning Khalid Saud Hamdoon Almusalami University of Technology and Applied Sciences - Al Mussanah Which among the following pricing policy uses Not yet answered the break-even point for fixing the price to get Marked out of a desired profit? Done Demand-oriented or demand-based pricing policy Cost-demand-oriented pricing policy Competition-oriented or pricing policy Cost-oriented or cost-based pricing policy
- Assist in pricingstrategy and ensuring how could it reach to the clients thereby wanting to increase theprofitability of the business.Touché Toiletries Inc. has developed an addition toits Lizardman Cologne line tentatively branded Ode d’Toade Cologne. Unit variable costs are45 cents for a 3-ounce bottle, and heavy advertisingexpenditures in the first year would result in totalfixed costs of $900,000. Ode d’Toade Cologne ispriced at $7.50 for a 3-ounce bottle. How manybottles of Ode d’Toade must be sold to break even?121) The difference between what a consumer would be willing to pay and the price actually paid is referred to as: a) Consumer’s demand b) Consumer’s surplus c) Supplier surplus d) Supplier demand
- Explain how a brand of a commonly purchased consumer packaged goods, such as toilet tissue, could be skim-priced? A service provider has decided to charge his customers P5, 000 for every upholstery cleaning service. The customer thinks that it is a steal , since the service provider is doing a great job and thinks that it could have costed them at least P7, 000 had they agreed to the first service provider that they went to. The total cost to the provider is P2, 000 which include the cleaning materials and labor. Identify the ceiling price and floor price of the service. Should the service provider decide to increase his price to P6, 500, do you think it is still acceptable to the customer? Why? Give an example of a situation where a price that is low with respect to the product’s VTC would not serve as an incentive to buy. What would be the implications of this for the use of a penetration strategy for pricing his product? RESEARCH: What is a pioneer advantage? Describe…List the general approaches to pricing. Select examples of products that you regularly use. i. Notice the price of each of these items For each item, ii. State the main benefits you are looking for in using the product. iii. Does the price communicate the total benefits sought? iv. Does the product’s price suggest good value? v. Do you think the manufacturer or retailer is overcharging or undercharging consumers for the product?Explain how a brand of a commonly purchased consumer packaged goods such as toilet tissue, could be skim-priced.